SEO Glossary

May 27, 2023
  1. Algorithm: A set of rules that search engines use to rank the listings in response to a query.
  2. Alt Text: A description of an image in your site's HTML. It helps search engines understand what the image is about.
  3. Anchor Text: The clickable text in a hyperlink. SEO best practices dictate that anchor text should be relevant to the page you're linking to.
  4. Backlink: A link from another website to your site. Backlinks are important for SEO because they signal to search engines that others vouch for your content.
  5. Bounce Rate: The percentage of visitors to a website who navigate away from the site after viewing only one page.
  6. Canonical URL: The preferred URL of a page or set of pages.
  7. Citation Flow: A number predicting how influential a URL might be based on how many sites link to it.
  8. Cloaking: A deceptive practice where the content presented to the search engine spider is different from that presented to the user's browser.
  9. Content: Any part of a site that could be considered information, including text, images, links, and multimedia.
  10. Conversion Rate: The percentage of users who complete a desired action on a website, such as purchasing a product.
  11. Crawling: The process by which search engines discover updated content on the web, such as new sites or pages, changes to existing sites, and dead links.
  12. Domain Authority: A measure of how well a website is likely to rank in search engine results. It's based on the site's age, popularity, and size.
  13. Duplicate Content: Content that is similar or identical to that found on another website or page.
  14. External Link: A link that points to a domain other than the domain the link exists on, or the same domain but a different subdomain.
  15. Google My Business: A free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.
  16. Heading: An HTML element that defines the sections of a web page. There are six levels of headings, from H1 to H6.
  17. HTML: HyperText Markup Language. A coding language used to create documents on the World Wide Web.
  18. Impression: The number of times a piece of content, such as a page, post, or ad, is displayed.
  19. Indexing: The process of adding web pages into Google search.
  20. Internal Link: A hyperlink that points to another page on the same website.
  21. Keyword: A word or phrase that describes the content on your page. It's the search term that you want to rank for with a certain page.
  22. Keyword Density: The percentage of times a keyword appears on a webpage compared to the total number of words on the page.
  23. Keyword Stuffing: The practice of including a large number of keywords on a webpage to increase its visibility in search engine results. This is considered a spammy practice and is not recommended.
  24. Landing Page: The webpage where a visitor first arrives after clicking a link. In marketing, this is often a page designed to prompt a specific action.
  25. Link Building: The process of acquiring hyperlinks from other websites to your own site.
  26. Long-Tail Keywords: Longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when they're using voice search.
  27. Meta Description: A snippet of information below the link of a search result that describes the content of the page.
  28. Meta Keywords: A type of meta tag that appears in the HTML code of a webpage and helps tell search engines what the topic of the page is.
  29. Meta Tags: A part of the HTML code that describes the page content to the search engines and website visitors.
  30. NoFollow Link: A link that does not influence the ranking of the link's target in the search engine's index.
  31. On-Page Optimization: The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
  32. Organic Search Results: Listings of web pages that appear as a result of the search engine's algorithm (as opposed to paid listings).
  33. PageRank: Google's system of measuring a page's importance on the web.
  34. Pay-Per-Click (PPC): An internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked.
  35. Quality Content: Content that is unique, purposeful, and engaging.
  36. Ranking Factor: A characteristic of a website that search engines consider when ranking it in its results.
  37. Robots.txt: A file that tells search engine spiders to not crawl certain pages or sections of a website.
  38. Schema Markup: Code that you put on your website to help search engines return more informative results for users.
  39. Search Engine Results Page (SERP): The page displayed by a search engine in response to a query.
  40. Search Engine Optimization (SEO): The process of optimizing your online content so that a search engine likes to show it as a top result for searches of certain keywords.
  41. SEO Audit: An evaluation of a website to identify its strengths and weaknesses in various areas, such as site architecture, content, and backlinks.
  42. Sitemap: A list of pages of a web site accessible to crawlers or users.
  43. Social Signal: Data coming from social media sites that may influence a website’s rank.
  44. Spider: A program that visits websites and reads their pages and other information to create entries for a search engine index.
  45. Traffic: The number of visitors to a website.
  46. URL: The location of a page or other resource on the Internet.
  47. User Experience (UX): The overall experience a user has when interacting with a website or application.
  48. Webmaster Tools: Free tools offered by Google and Bing that provide insights into how these search engines view your website.
  49. White Hat SEO: Techniques that are in line with the terms and conditions of the major search engines, including Google.
  50. XML Sitemap: A document that helps Google and other major search engines better understand your website while crawling it. It lists the URLs for a site along with additional metadata about each URL.

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