Audit & fix of core issues
Opportunity & ROI analysis
Resource/labor allocation analysis
Competitive positioning analysis 
1 year growth plan

Trickle optimization
Strategic optimization
Opportunity & ROI Strategy
Resource/labor allocation
Content strategy & production 
1 - 5 year growth plans

Includes
Content Marketing Budget

Trickle optimization
Strategic optimization
Opportunity & ROI Strategy
Resource/labor allocation
Large scale content production
Custom UX/UI page design
Organic brand strategy
CMS optimization
1 - 5 year growth plans

Includes
Content Marketing Budget
Public Relations Link Building

4 - 10 Pieces / Month
Organic brand strategy
Competitive content strategy
Content strategy & production
Glossaries, FAQs, How-tos, etc.
Content strategy for in-house writers

Includes
Dedicated content specialist
Outreach OR Public Relations Link Building

Trickle optimization
Rank monitoring
Regular Site Audits
Error fixing & updates
Resource allocation analysis